PropTech

What Is PropTech? AI Technology for Next-generation Property Management

Key takeaways:

PropTech, short for property technology, applies digital tools to improve how buildings are managed, leased, and experienced.

It can include smart building systems, data analytics, virtual tours, and management software that make real estate more efficient and transparent.

AI-driven PropTech platforms like Visitt connect data, teams, and operations, giving CRE firms predictive insights and portfolio-wide control.

What is PropTech?

PropTech, or property technology, includes the software, systems, and digital tools that support every part of the real estate industry, from residential and multifamily to commercial, operational, and financial sectors. PropTech solutions give property owners, managers, investors, and tenants better visibility and control by enabling them to:

• Centralize operational, financial, and building data across portfolios
• Automate repetitive processes such as scheduling, reporting, and invoicing
• Monitor equipment performance, energy consumption, and occupancy in real time
• Remotely control access, environmental settings, and building systems
• Generate predictive insights for maintenance, budgeting, and capital planning
• Streamline communication between property teams, tenants, and vendors
• Digitize leasing, documentation, and transaction workflows
  Visualize, model, and plan space usage through digital platforms
• Track ESG metrics and create audit-ready sustainability reports automatically
• Integrate with third-party systems for a unified, data-driven operations framework

AI now powers much of this ecosystem, analyzing live building inputs, predicting when assets need attention, and automating manual work. Meaning, AI in PropTech replaces isolated, reactive workflows with connected, data-driven oversight across daily operations, portfolio planning, and long-term investment decisions.

Who should use property technology?

PropTech supports every stakeholder involved in owning, operating, developing, financing, or investing in real estate assets, including:

• Property managers overseeing day-to-day operations
• Facility and maintenance teams managing assets and repairs
• Asset managers and owners monitoring portfolio performance
• Leasing, marketing, and operations teams coordinating tenants and vendors
• Developers and construction teams using digital planning and project tools
• ESG and compliance officers tracking sustainability and reporting metrics
• Investors, lenders, and financial institutions analyzing real estate performance and market data
• Tenants and residents engaging with smart systems, communication tools, and digital services

Why is AI-driven PropTech important for CRE?

Technology has already streamlined core processes across most major industries: logistics runs on predictive routing, finance operates through instant digital transactions, and healthcare manages records through connected data systems. And though real estate, in general, and commercial real estate (CRE), in particular, are more traditional, they are also among the largest asset classes in the world. They can no longer afford to hang behind, relying on dated tools and reactive protocols.

According to JLL’s 2024 Future of Work Survey, 90% of companies plan to manage their CRE functions with AI and technology, and 61% are already piloting AI-based use cases, making those who haven’t yet opted in at a clear disadvantage. With $3.2 billion in venture funding flowing into AI-enabled PropTech companies in 2024, and 44% of investors planning to increase their investment pace, platforms that combine property data, automation, and predictive analytics are becoming the standard for CRE operations, rather than an elite differentiator. 

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Commercial real estate PropTech adoption challenges vs. benefits

Which AI PropTech trends show the most value as CRE use cases in 2025?

In 2025, AI PropTech ideas are focused on improving how CRE portfolios are managed. These use cases show where AI delivers measurable gains across performance, cost control, and tenant experience.

AI for predictive analytics

AI platforms now calculate asset values, predict maintenance timing, and model financial outcomes within seconds. In leasing and investment, AI-generated valuation models replace manual appraisals with consistent, data-backed outputs, improving underwriting accuracy. In operations, predictive systems analyze sensor data to detect pressure or airflow anomalies in HVAC equipment before downtime occurs, allowing teams to schedule service without interrupting tenants.

Data integration and open platforms

Leading PropTech systems now connect CMMS, BMS, leasing, finance, and ESG software under one interface. For example, a temperature alert in the BMS can trigger a maintenance work order, notify the tenant, and update cost tracking automatically. This data loop replaces siloed reporting, giving asset managers continuous operational visibility across portfolios and vendors.

Internet of Things (IoT) and smart building systems

CRE buildings now run on connected networks of HVAC sensors, lighting controls, and occupancy monitors. When a conference room sits idle, lighting and airflow are automatically reduced; when air quality drops, systems recalibrate in real time. These IoT adjustments are logged for compliance and used in later budget forecasting, giving managers instant and long-term insights into building efficiency.

Digital leasing and e-signing

The global e-signature market, valued at $8.65 billion in 2024, continues to expand as CRE firms adopt standardized, cloud-based signing workflows across regions and property types. Platforms with integrated payment processing and verification eliminate the need for physical paperwork and notarization. In this way, leasing teams can now complete full transactions—from virtual tours to signed agreements—digitally and within hours. 

Tenant experience and amenities

Tenant experience apps combine mobile access, maintenance requests, amenity reservations, and coworking space management. Occupants can use one interface to adjust lighting, book a meeting room, or request service, while property managers track response times and satisfaction metrics automatically. These systems reduce friction between operations and occupants, leading to higher renewal rates in multi-tenant and flexible office properties.

Security modernization

AI-based video systems detect and alert property teams to unusual movement or unauthorized access in real time, strengthening on-site and remote monitoring. Mobile credentials and biometric verification have largely replaced physical keys and badges, simplifying access control across locations. And through a single management dashboard, property managers can oversee entry points, adjust permissions, or trigger lockdowns within seconds, mission-critical for multi-site CRE portfolios where speed and coordination directly affect safety and compliance.

ESG and sustainability tracking

PropTech software continuously monitors electricity, gas, and water data, correlating usage patterns with occupancy. When consumption exceeds baseline, systems automatically recalibrate to maintain efficiency. ESG dashboards then compile this data into automated sustainability reports used for investor disclosures, aligning CRE portfolios with carbon and compliance targets.

Virtual and augmented reality

Leasing teams can use interactive 3D tours to qualify tenants before site visits. A prospective occupier can explore a floor plan, adjust layouts virtually, and visualize occupancy scenarios before negotiations start. This reduces site visits, speeds up deal cycles, and improves pre-leasing engagement, especially in new developments and adaptive reuse projects.

Fractional and digital real estate investment

PropTech investment platforms apply AI to manage fractional ownership and crowdfunding for CRE assets. Investors review verified financials, rent rolls, and forecasted returns through automated valuation models. This structure lowers capital barriers while maintaining transparency and compliance across global investor pools.

What does PropTech look like with Visitt?

Visitt is an AI-native PropTech platform designed to unify building operations for CRE firms. It uses AI Agents and predictive automation to handle maintenance, communication, and reporting in one connected system. Tasks are assigned automatically, recurring issues are flagged early, and performance data updates in real time. This helps property teams plan ahead, cut downtime, invest smartly, and maintain control across portfolios.

Through an open Partner API, Visitt integrates with leading PropTech software such as Yardi, MRI Software, and Rent Manager. Property teams monitor performance, budgets, and vendor activity from a single dashboard. Managers focus on priorities instead of coordination, and tenants receive faster service backed by real-time visibility into every request.

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See what smarter PropTech can do for your portfolio

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